{"id":3995,"date":"2020-10-18T15:30:00","date_gmt":"2020-10-18T19:30:00","guid":{"rendered":"https:\/\/blog.virginmobile.cl\/?p=3995"},"modified":"2022-02-24T14:33:57","modified_gmt":"2022-02-24T18:33:57","slug":"innovacion-la-herramienta-ia-para-crear-videos-digitales","status":"publish","type":"post","link":"https:\/\/www.virginmobile.cl\/blog\/innovacion\/innovacion-la-herramienta-ia-para-crear-videos-digitales\/","title":{"rendered":"Innovaci\u00f3n: la herramienta IA para crear videos digitales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00bfCrear videos atractivos sin la necesidad de actores, equipos de filmaci\u00f3n y estudios? \u00bfImposible? Ya no.\u00a0Quiz\u00e1s hayas escuchado hablar acerca de las\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.virginmobile.cl\/tecnologia\/deepfake-la-tecnologia-que-hay-que-combatir\"><em>deep fakes<\/em><\/a>, es decir, \u201c<em>aquellos audios o videos que simulan ser reales, utilizando como base a personas que no han sido parte de los mismos, a trav\u00e9s de tecnolog\u00eda capaz de imitar voces, rostros e incluso movimientos\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pues bien, existe una compa\u00f1\u00eda que aprovech\u00f3 esta tecnolog\u00eda (de la mejor manera), ofreciendo un servicio para crear videos a partir de grabaciones preexistentes y as\u00ed lograr productos nuevos por medio de la traducci\u00f3n y personalizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfDe qu\u00e9 se trata? En&nbsp;<a href=\"https:\/\/blog.virginmobile.cl\/tecnologia\/deepfake-la-tecnologia-que-hay-que-combatir\">Naci\u00f3n Virgin<\/a>&nbsp;te acercamos a una de las posibilidades m\u00e1s innovadoras de la inteligencia artificial. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Synthesia: la innovaci\u00f3n de la que se est\u00e1 hablando<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.synthesia.io\/\">Synthesia<\/a>&nbsp;es un startup creada en Londres, y que desde hace un tiempo trabaja para consolidarse en el mercado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hace poco present\u00f3 una herramienta que te permite crear videos por una persona (no del todo real) a la que le puedes dictar cualquier texto, gracias a la inteligencia artificial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que escribes lo que quieres presentar puedes escoger a un actor en espec\u00edfico y un idioma de entre los 38 que el recurso integra como soporte.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se hizo&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/iapordentro.com\/crea-videos-de-doblaje-nativo-con-inteligencia-artificial\/\">mundialmente conocida<\/a>&nbsp;en 2018 cuando hizo posible que un presentador de la cadena BBC se comunicara en espa\u00f1ol, hindi y mandar\u00edn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego de esto, la compa\u00f1\u00eda lanz\u00f3 una campa\u00f1a propia llamada \u201c<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=QiiSAvKJIHo\">Malaria Must Die<\/a>\u201d, con una animaci\u00f3n del mism\u00edsimo David Beckham, donde el futbolista daba voz a nueve sobrevivientes de malaria, cada quien hablando en su propio idioma: ingl\u00e9s, espa\u00f1ol, franc\u00e9s, mandar\u00edn, hindi, swahili, \u00e1rabe, yoruba y kinyarwanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque esta innovaci\u00f3n se encuentra en fase beta, se sabe que los videos pueden tener una duraci\u00f3n m\u00e1xima de cinco minutos. Si se utiliza alguno de los presentadores disponibles.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los alcances de esta tecnolog\u00eda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2019\/04\/25\/the-startup-behind-that-deep-fake-david-beckham-video-just-raised-3m\/\">Victor Riparbelli Rasmussen<\/a>, cofundador, declara que&nbsp;<em>&#8220;generar videos semi o completamente artificiales es m\u00e1s eficiente. Este proceso de creaci\u00f3n digital ya es el est\u00e1ndar de la industria con im\u00e1genes a trav\u00e9s de aplicaciones como PhotoShop. Estamos habilitando lo mismo para el video&#8221;<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El no necesitar set para producir los videos es una gran ventaja, ya que disminuye los costos asociados a estas obras audiovisuales. De ah\u00ed que Synthesia puede ser una soluci\u00f3n atractiva para m\u00faltiples organizaciones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, Rasmussen declara que la&nbsp;<em>\u201csoluci\u00f3n permite a las empresas multiplicar por diez su salida de v\u00eddeo por una d\u00e9cima parte de los costes de producci\u00f3n convencional. Un simple video al estilo de una entrevista puede involucrar f\u00e1cilmente a muchas personas y grandes costos de producci\u00f3n en toda la organizaci\u00f3n. Con nuestra soluci\u00f3n, un gerente de marketing de una agencia de publicidad, una empresa Fortune 1000 o una peque\u00f1a empresa puede crear un nuevo video detr\u00e1s de su pantalla y recibirlo en 48 horas\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, \u00bfte imaginas esta herramienta como recurso educativo? Muchas personas podr\u00edan contar con videos explicativos debido a la cantidad de idiomas que es posible manejar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCrear videos atractivos sin la necesidad de actores, equipos de filmaci\u00f3n y estudios? \u00bfImposible? Ya no.\u00a0Quiz\u00e1s hayas escuchado hablar acerca de las\u00a0deep fakes, es decir, \u201caquellos audios o videos que simulan ser reales, utilizando como base a personas que no han sido parte de los mismos, a trav\u00e9s de tecnolog\u00eda capaz de imitar voces, rostros [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[874,227],"class_list":["post-3995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","tag-crear-videos","tag-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n: la herramienta IA para crear videos digitales<\/title>\n<meta name=\"description\" content=\"Conoce Synthesia, la innovadora herramienta para crear videos con inteligencia artificial y que puede revolucionar el mercado audiovisual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virginmobile.cl\/blog\/innovacion\/innovacion-la-herramienta-ia-para-crear-videos-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n: la herramienta IA para crear videos digitales\" \/>\n<meta property=\"og:description\" content=\"Conoce Synthesia, la innovadora herramienta para crear videos con inteligencia artificial y que puede revolucionar el mercado audiovisual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virginmobile.cl\/blog\/innovacion\/innovacion-la-herramienta-ia-para-crear-videos-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"Naci\u00f3n Virgin - 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