{"id":2407,"date":"2019-12-30T11:48:19","date_gmt":"2019-12-30T15:48:19","guid":{"rendered":"https:\/\/blog.virginmobile.cl\/?p=2407"},"modified":"2022-02-24T14:20:34","modified_gmt":"2022-02-24T18:20:34","slug":"deepfake-la-tecnologia-que-hay-que-combatir","status":"publish","type":"post","link":"https:\/\/www.virginmobile.cl\/blog\/tecnologia\/deepfake-la-tecnologia-que-hay-que-combatir\/","title":{"rendered":"Deepfake: la tecnolog\u00eda que hay que combatir"},"content":{"rendered":"\n

En los \u00faltimos a\u00f1os han surgido varios mecanismos para hacer circular informaci\u00f3n falsa en internet, siendo el deepfake una de las tecnolog\u00edas m\u00e1s peligrosas.<\/p>\n\n\n\n

Ac\u00e1 te contamos m\u00e1s acerca del Deepfake y por qu\u00e9 representa un peligro para la veracidad en el internet.<\/p>\n\n\n\n

C\u00f3mo funciona el deepfake: m\u00e1s que una falsificaci\u00f3n<\/h3>\n\n\n\n

Se conoce como deepfake a aquellos audios o videos que simulan ser reales, utilizando como base a personas que no han sido parte de los mismos, a trav\u00e9s de tecnolog\u00eda capaz de imitar voces, rostros e incluso movimientos.<\/p>\n\n\n\n

Existen varios videos deepfake que van desde el humor hasta la venganza. Uno de los ejemplos recientes m\u00e1s impactantes es una versi\u00f3n de \u201cEl Resplandor<\/a>\u201d interpretada por Jim Carrey en reemplazo del actor original, Jack Nicholson.<\/p>\n\n\n\n

Esta tecnolog\u00eda funciona a trav\u00e9s de software que se preocupan, en primera instancia, de redise\u00f1ar a la persona imitada sobre el video en el cual ser\u00e1 implantada. Luego, una red generativa antag\u00f3nica (GAN<\/a> por su sigla en ingl\u00e9s), que es una especie de inteligencia artificial<\/a>, se dedica a competir para verificar qu\u00e9 tan veraz va a ser el video al momento que alguien lo vea, simulando ser un humano com\u00fan y corriente, hasta generar un algoritmo lo suficientemente complejo para que la imitaci\u00f3n sea lo m\u00e1s fidedigna posible.<\/p>\n\n\n\n

\u00bfQu\u00e9 tan peligroso puede ser el deepfake?<\/h3>\n\n\n\n

Por un lado, el deepfake puede verse como una simple herramienta de entretenci\u00f3n. Por otro lado, constituye un arma peligrosa, tanto a nivel pol\u00edtico como para tu propia intimidad.<\/p>\n\n\n\n

Gracias a la facilidad con que estos software funcionan y al acceso a internet, cualquier persona puede aprender en un corto plazo a utilizar programas que permiten hacer deepfake. Luego, para que este funcione se requiere que haya varias im\u00e1genes de la persona a clonar circulando por internet, raz\u00f3n principal por la que las primeras v\u00edctimas de noticias y videos falsos han sido personas famosas.<\/p>\n\n\n\n

En este sentido, dicha tecnolog\u00eda puede utilizarse para crear noticias falsas de incidentes pol\u00edticos, as\u00ed como tambi\u00e9n videos falsos de alguna persona realizando acciones que en realidad no cometieron. As\u00ed, las posibilidades son infinitas, haciendo que esta herramienta sea peligrosa para la veracidad de la informaci\u00f3n que circula en internet.<\/p>\n\n\n\n

Siempre constata las fuentes<\/h3>\n\n\n\n

Si bien no existe una forma concreta de luchar contra el deepfake, sobre todo por lo complejo de la tecnolog\u00eda, es importante informarse respecto a las fuentes de la informaci\u00f3n que consumimos. Averigua los or\u00edgenes, qui\u00e9n grab\u00f3 el video o en qu\u00e9 contexto fue realizado, contr\u00e1stalo con otros videos, sobre todo si son noticias o videos que tengan implicancias graves en terceras personas o en la poblaci\u00f3n. <\/p>\n\n\n\n

Si tomas estas precauciones al menos podr\u00e1s juzgar por ti mismo y con cuidado las publicaciones que circulan por internet. De cualquier forma, las falsificaciones no son algo novedoso y siempre, como consumidor, debes verificar con ojo cr\u00edtico, sobre todo en este momento de la historia, en el que la mayor parte del contenido que vemos proviene de internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

En los \u00faltimos a\u00f1os han surgido varios mecanismos para hacer circular informaci\u00f3n falsa en internet, siendo el deepfake una de las tecnolog\u00edas m\u00e1s peligrosas. Ac\u00e1 te contamos m\u00e1s acerca del Deepfake y por qu\u00e9 representa un peligro para la veracidad en el internet. C\u00f3mo funciona el deepfake: m\u00e1s que una falsificaci\u00f3n Se conoce como deepfake […]<\/p>\n","protected":false},"author":2,"featured_media":2409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[452,453,280,222,226],"class_list":["post-2407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-deepfake","tag-informacion-falsa","tag-internet","tag-noticias","tag-tecnologia"],"yoast_head":"\nDeepfake: la tecnolog\u00eda que hay que combatir para evitar informaci\u00f3n falsa<\/title>\n<meta name=\"description\" content=\"La tecnolog\u00eda no siempre es usada a favor de la humanidad. 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